Crises, crises, everywhere a crises!  From the drought to green-house gasses leading to rising global temperatures, the Governor has left nothing to chance when asserting the philosophical approach to government employed by Rahm Emanuel “You never want a serious crisis to go to waste.” Be that as it may, the new normal in California, particularly Southern California seems to be Brown is the new Green.  It’s looking more and more likely that front yards will be grass free unless you can water the lawn with a non-potable water source.  All of these new drought tolerant ordinances and practice of course will bring with them added costs to the industry.

Of greater concern is the long term impact to the industry if we go through another year without a measurable snowpack and rainfall.  The Governor has taken a position that will make it incredibly difficult for him not to take a stronger course of action that could in no uncertain terms threaten the industry in the event of an ongoing drought.  Environmental and agricultural water accounting for 90% of water use in California could be reduced to offset state needs and more importantly, our practices as standard bearers in water conservation must be notable.

Our friends and allies that serve on the local water boards need our help and cooperation for messaging and smart practices as they fight a continuing wave of no-growth related questioning of development.  While a small number of folks are merely using the drought as an excuse to promote no growth policies, many are truly confused, concerned and are looking for answers.  These are the people we need to reach out to and aid our allies in communication.  Communities always celebrate the facilities that we pay for to benefit their lifestyle, featuring these benefits should be integral in development of our projects.

While we face several challenges and an uncertain future, we can get out in front of this drought and take advantage of opportunities to minimize our water footprint and position our industry in a place of strength as hard choices may need to be made moving forward.  Let it not be said that we aren’t doing our part as we rise to the occasion.


Jay Pierce, President
Building Industry Association of Southern California
Riverside County Chapter